5 Levels of Value Delivery

Dallas McMillan Branding 0 Comments

5 Levels of Value Delivery – High Value Sales

When thinking about how to market and sell high value products and services online it’s helpful to understand the various phases of the buying process and understand the type of information the client is looking for at each phase.
When searching for, choosing and buying high value products and services your clients go through 5 stages of discovery and value consumption as they move through the Social Sales Process:

Social Sales Process

The Social Sales Process is the 5 steps of relationship transition which people need to go through to move from stranger to customer.

When this process occurs online these, often map onto 5 different domains of value discovery:

1. Search
2. Social
3. Sharing
4. Shopping
5. Solving

Know Like Trust Try Buy Search

 

 

If you haven’t seen it already, watch the Professional ServicesBuyer’s Journey

Professional services buyer's journey

Watch the Professional Services Buyer’s Journey

 

 

5 Levels Value Delivery - High Value Brand 1 Dallas McMillan

5 Levels of Value Delivery - High Value Sales5 Levels Value Delivery - High Value Brand 2 5 Levels Value Delivery - High Value Brand 3 5 Levels Value Delivery - High Value Brand 4 5 Levels Value Delivery - High Value Brand 5 - Know Like Trust Try Buy 5 Levels Value Delivery - High Value Brand 6 5 Levels Value Delivery - High Value Brand 7 5 Levels Value Delivery - High Value Brand 8 Search 5 Levels Value Delivery - High Value Brand 9 Social 5 Levels Value Delivery - High Value Brand 10 Sharing 5 Levels Value Delivery - High Value Brand 11 Shopping 5 Levels Value Delivery - High Value Brand 12 Solving 5 Levels Value Delivery - High Value Brand 13

 

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