5 Levels of Value Delivery – High Value Sales
When thinking about how to market and sell high value products and services online it’s helpful to understand the various phases of the buying process and understand the type of information the client is looking for at each phase.
When searching for, choosing and buying high value products and services your clients go through 5 stages of discovery and value consumption as they move through the Social Sales Process:
Social Sales Process
The Social Sales Process is the 5 steps of relationship transition which people need to go through to move from stranger to customer.
When this process occurs online these, often map onto 5 different domains of value discovery:
1. Search
2. Social
3. Sharing
4. Shopping
5. Solving
If you haven’t seen it already, watch the Professional ServicesBuyer’s Journey
