B2B Buyer’s Journey

Dallas McMillan Marketing 0 Comments

B2B Buyer’s Journey Mapped into a Fun Infographic

Buyer’s Journey Maps are a valuable tool to help you understand your clients’ needs for value throughout the buying process.

By mapping the buyer’s journey, you get inside your client’s heads, and into their organisation – gaining deeper insights into what help they need, key decision making resources, objections and obstacles to purchase, and snags that can slow or derail your sale.

We’re big fans of visualising strategy, content and value to train our brains to think outside the box.

That’s why we love this fun Buyer’s Journey infographic by Madison Logic on the B2B Buyer’s Journey. (Click for a larger version)

B2B Buyer’s Journey Map


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