Boost your firm’s brand with the Halo Effect

Dallas McMillan Branding

Imagine there was a way to boost your professional firm’s reputation and profile, that ethically leveraged your existing strengths and focus.

In this video Liz Harr from Hinge Marketing explores an intriguing way that people perceive firms’ expertise – the Halo Effect.

The Halo Effect is where a company or individual’s strength or specialisation in one area results in people inferring that the firm or professional is also strong in other areas.

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Want to learn more about how you can leverage the power of Visible Experts℠ in your firm?

Download a copy of Hinge Marketing’s Visible Expert Book.

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