How to Promote your Telesummit, Webinar or Virtual Event with Social Media

Dallas McMillan Advertising, Webinar Marketing 0 Comments

Telesummit, Webinar & Virtual Event Promotion

If you run a Telesummit, Webinar or Live Virtual Event, getting large numbers of excited, engaged attendees is critical to the success of your project. To do this, you need to create awareiness, interest, demand and excitement around your event.

Telesummits are a great way to get your brand on the map, connect with influencers, and attract great clients. In fact, Telesummits are one of the best ways to build your list, your brand and your revenue.

One of the reasons that live virtual events like telesummits and webinars work so well is that people love to be part of something, to participate in a group and join a crowd. The excitement and “Buzz” around your event is a major factor in determining attendance rates. With a live virtual event, people will ask their friends “have you seen XYZ summit”, and their response will have a big impact on whether people decide the event is worth putting in their calender and making time to attend. If people have a lukewarm reaction, this won’t create the emotional connection you need in order to get people to register, attend, and turn up excited and ready to learn, participate and buy.

Social Media to promote your Telesummit, Webinar or Virtual Live Event

Social Media is one of the most popular ways to promote your live virtual event. Social Media is a perfect way to promote Virtual Summits and Webinars because it replicates the word of mouth buzz that gets us excited about attending real live events. Live events are social in nature, and social media promotion lets people see who else is going, and to share and discuss with their friends. This taps into social proof – that powerful force that drives human behavior to be one of the crowd (no matter how much we proclaim we like being individuals).

Promote your Telesummit or Live Virtual Event

One of the biggest mistakes people make when holding a Telesummit or Online Event is to leave promotion to the last minute. While it’s true that people often don’t register for live events till the last few weeks or days, it’s vital that you start building interest, excitement and awareness around your event in advance, so that when tickets are finally available people have already decided they are interested in learning more.

Think of how Hollywood promotes big blockbuster movies like the new Star Wars movie. They drip feed teaser content via press releases and advertising months in advance, so by the time the tickets go on sale everyone already knows about the big release date. Take a leaf out of the Hollywood event promotion campaigns when you organise your event.

Types of Social Media Promotion for your Telesummit or Live Event

Social Media offers many types of promotion for your event. Here are some top approaches:

  • Social Media Shares
    • Blog Posts
    • Images
    • Infographics
    • Flyers
    • Brochures
  • Press Releases
  • Event Pages on Social Networks
    • Facebook
    • Linkedin
    • Google Plus
  • Event Pages on Event Sites
    • Meetup.com
    • Eventbrite
    • Sticky Tickets
  • Presenter Promotion: Ask presenters to promote the event via their own
    • social media
    • Email
    • Phone
    • Offline channels
    • Mail
  • Paid Promotion
    • Facebook
    • Linkedin
    • Google
  • Create a Hashtag for use on Twitter, Google Plus and Instagram
  • Tap into earned media with local and industry news and blogs
  • Engage influencers to advocate and promote your event
  • Find Sponsors and Promotional Partners to increase your reach.

 

Telesummit Event Promotion with Social Media

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