Social Brand Development 101 – Coca Cola Liquid Content Strategy

Dallas McMillan Branding

Take a lesson in brand management and content marketing from one of the world’s greatest brands.
You can bet they’ve spent millions figuring this stuff out so pull out a pen and paper and take notes.
Coca Cola really understand what the new social space means for brands – lots of good stuff in part 2 (read original post by +influential for part 2 link)
#cocacola   #contentmarketingtips   #socialstrategy
Branding and content creation 101 – according to Coca Cola
+Coca-Cola  have really refined their vision and understanding of what branding and marketing is – quite amazing.
Part 1:

Part 1

Part 2

Learn about the thinking behind this campaign

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