Choose the right content format throughout the buyer’s journey Your marketing content needs to evolve to support they buyer’s journey, both in format and in tone. For example, early on …
Buyer’s Journey – Map Your Client’s Path to Purchase
Keep it fun an simple when mapping your client’s buying journey – it can help to be lighthearted and candid about the types of questions, challenges and confusion that your …
B2B Buyer’s Journey
B2B Buyer’s Journey Mapped into a Fun Infographic Buyer’s Journey Maps are a valuable tool to help you understand your clients’ needs for value throughout the buying process. By mapping …
Customer Journey Mapping to Create More Value
Customer Journey Maps Help You Plan Your Content Marketing Customer Journey Mapping is a great tool to help you discover how your customer wants and needs to recieve value, and plan …
Scale Your Marketing with Persona Archetypes Principles
How to use psychographic client personas to attract, engage and convert more clients This is a powerful interview that explores the importance of psychology, the need for connection, intimacy and …
