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Marketing for Coaches & Consultants > How to Get Clients > Science of Influence

Tag Archive

Below you'll find a list of all posts that have been tagged as “Science of Influence”

Principles of Influence 0

Dallas McMillan May 3, 2015 Influence

You’ve probably heard the expression “do unto others as you would have others do unto you”. The concept of giving is central to most social, religious and ethical philosophies. Far from …

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FeaturedPersuasionRobert CialdiniScience of Influence

The power of body language – Amy Cuddy

Dallas McMillan February 3, 2015

Your body language shapes your physiology, psychology, and what we communicate to others. Changing your body language can powerfully impact how others react to us, how we approach new situations …

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Amy Cuddybody languageconfidencePersuasionScience of InfluencespeakingTedXVideos

Principles of Influence 1: Likeability

Dallas McMillan July 13, 2014 Influence

Among salespeople, Joe Girard is a legend. In a remarkable 15-year career, the Detroit car salesman moved more than 13,000 vehicles — an average of about five cars and trucks every …

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PersuasionRobert CialdiniScience of Influence

The Science of Digital Influence

Dallas McMillan June 19, 2014 Influence

In this 2 week video course we apply Dr Robert Cialdini’s Principles of Influence to the online world, with an emphasis on ethical, relationship based communication and marketing. Understanding influence …

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PersuasionRobert CialdiniScience of Influence

The Science of Influence

Dallas McMillan June 15, 2014 Influence

Many people don’t realise that the science of influence is around 50 years old and that many of the media and political messages we are bombarded with daily are the …

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PersuasionRobert CialdiniScience of Influence
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Cialdini’s 6 Principles of influence and persuasion

Dallas McMillan June 14, 2014 Influence

Dr Robert Cialdini has spent 30 years researching how and why people respond with a yes instead of a no. He conducted a systematic study of all the training programs of the …

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PersuasionRobert CialdiniScience of Influence

Principles of Influence 2: Reciprocity

Dallas McMillan June 13, 2014 Influence

You’ve probably heard the expression “do unto others as you would have others do unto you”. The concept of giving is central to most social, religious and ethical philosophies. Far from …

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PersuasionRobert CialdiniScience of Influence

Principles of Influence 3: Social Proof

Dallas McMillan May 13, 2014 Influence

More than a few Americans fancy themselves individualists, immune to the tides of popular opinion. Robert Cialdini knows better. A renowned social psychologist, Cialdini has seen up close what researchers in …

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PersuasionRobert CialdiniScience of Influence

Principles of Influence 4: Consistency

Dallas McMillan March 13, 2014 Influence

Nobody likes being known as a liar or as wishy-washy or erratic. People much prefer to carry a reputation of honesty and steadfastness. So, when they make public commitments or …

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PersuasionRobert CialdiniScience of Influence

Principles of Influence 5: Authority

Dallas McMillan February 13, 2014 Influence

People trust experts. In courtrooms, expert witnesses sway the views of jurors. On television, expert analysts shape public opinion on everything from politics to sports. In hospitals, doctors are entrusted …

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PersuasionRobert CialdiniScience of Influence

Principles of Influence 6: Scarcity

Dallas McMillan January 13, 2014 Influence

In the digital age, more information is available to more people than ever before. But not all the information. Truly unique and rare information — a hot stock tip, for instance, or …

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PersuasionRobert CialdiniScience of Influence


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