You’ve probably heard the expression “do unto others as you would have others do unto you”. The concept of giving is central to most social, religious and ethical philosophies. Far from …
The power of body language – Amy Cuddy
Your body language shapes your physiology, psychology, and what we communicate to others. Changing your body language can powerfully impact how others react to us, how we approach new situations …
Principles of Influence 1: Likeability
Among salespeople, Joe Girard is a legend. In a remarkable 15-year career, the Detroit car salesman moved more than 13,000 vehicles — an average of about five cars and trucks every …
The Science of Digital Influence
In this 2 week video course we apply Dr Robert Cialdini’s Principles of Influence to the online world, with an emphasis on ethical, relationship based communication and marketing. Understanding influence …
The Science of Influence
Many people don’t realise that the science of influence is around 50 years old and that many of the media and political messages we are bombarded with daily are the …
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Cialdini’s 6 Principles of influence and persuasion
Dr Robert Cialdini has spent 30 years researching how and why people respond with a yes instead of a no. He conducted a systematic study of all the training programs of the …
Principles of Influence 2: Reciprocity
You’ve probably heard the expression “do unto others as you would have others do unto you”. The concept of giving is central to most social, religious and ethical philosophies. Far from …
Principles of Influence 3: Social Proof
More than a few Americans fancy themselves individualists, immune to the tides of popular opinion. Robert Cialdini knows better. A renowned social psychologist, Cialdini has seen up close what researchers in …
Principles of Influence 4: Consistency
Nobody likes being known as a liar or as wishy-washy or erratic. People much prefer to carry a reputation of honesty and steadfastness. So, when they make public commitments or …
Principles of Influence 5: Authority
People trust experts. In courtrooms, expert witnesses sway the views of jurors. On television, expert analysts shape public opinion on everything from politics to sports. In hospitals, doctors are entrusted …
Principles of Influence 6: Scarcity
In the digital age, more information is available to more people than ever before. But not all the information. Truly unique and rare information — a hot stock tip, for instance, or …
