One of the landmark reports on Digital Influence is Altimeter’s 2012 “The Rise of Digital Influence.” Author Brian Solis remarks that this isn’t a traditional market report, but rather a primer to bring businesses up to speed and a tactical how-to guide for them to create the real business outcomes through understanding how social media influence works and what practical action they can take.
“We live in a time when social networks such as Facebook, Twitter, Google+, et al., not only connect us, they become part of our digital lifestyle. But it’s not just about how these networks help us connect and communicate with others. Whether we know it or not, our social activity now contributes to our stature within each network. New services such as Klout, PeerIndex among many others not only measure who you know, what you say, and what you do, they attempt to score or rank your ability to influence those to whom you’re connected. As a result, social network users are now starting to rethink how they connect and communicate to improve their stature within each network. And at the same time, brands are taking notice as these services also help organizations identify individuals who are both connected and relevant to help expand reach into new media and markets.”